Gaining Consumer Trust in Car Connectivity

​Technology continues to develop at lightning speed. Now, everything that you didn’t know you wanted to do while driving is either already possible or in development. Glossy screens and touch interface are only part of the car; consumers want to be confident that these state-of-the-art devices have an actual purpose and not just meant as an aesthetic.

​The Current State of Connected-Car Hardware
Presenters at the Connected Cars Europe 2017 conference stressed that to ensure the connected car experience is thriving; there should be a robust infrastructure of all parties involved in the connected mobility. The concern is that lack of such cohesive ecosystem will limit the possibilities. So, working together is critical.
 
The Next Generation
Collaboration between various applications must be an ongoing and conscious decision. However, what slows down the transmissions is the time it takes them to move through the network. The faster the system can process the information, the faster the applications can complete the task, creating a higher level of mobile connectivity systems.
 
The speed of operation is but one part of the future of mobile connectivity. The other one is Usefulness, meaning that a user must get something from out of it for them to want to invest. What consumers trust in the automotive industry is tested through all the gadgets put into their cars. If simple features continually break, then consumers will begin to question their viability.
 
Bright Flashing Lights
Currently, widely available connected car systems are more about “flashy screens” and less about the functionality. Data is streaming all around and being shared, but not all consumers are content with this current system.
 
What is More Important?
All of this car connectivity asks the question of what we need in our cars. So many of the gadgets seem only for display while others can be real lifesavers. The devices are supposed to make driving safer and more intuitive and not make it difficult. We already know how to drive, so anything that will make driving more frustrating can lead to not embrace the new technology.
 
Conclusion
With the new technology, driving can lead us to a much more significant experience. Trust in these systems will strengthen when companies begin developing mobile connectivity that works correctly.
 
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